How we work

Get to know our process

A unique way of creating

Video isn’t just for entertainment anymore. It’s quickly becoming the preferred medium for marketing teams to communicate with prospects and customers online.

Millions of videos are added to the internet each day and they are making a huge impact on how people market their businesses online. Discover why video is so important and why you should consider adding it to your marketing strategy.

Step 1: Project briefing

Before we do anything, we work with you to define what type of video you need. Is it for marketing or training purposes? Who is the video aimed at? Where is it going to be shown? Whatever your vision is for the final product, we want to make sure our goals align.

Step 2: Creative treatment

The creative treatment is the most important element of the production. It defines the concept, summarises the story and determines the creative approach of your video. A well-written creative treatment takes the light bulb glowing over your head and makes it visible to others. Our team is happy to work from an existing idea or develop a new one that meets your commercial objectives.

Step 3: Storyboarding

A storyboard is a written and visual outline of your video (typically delivered as a PDF). The storyboarding process helps us make sure the visual style and progression of the video reflect your expectations. It also helps minimise surprises and revisions once the video is complete.

Step 4: Logistics

With the creative treatment & storyboard of your video confirmed and signed off, we will then begin to plan & schedule the production of your video content from start to finish. Nothing is left to chance.

Step 5: Production

All of the work completed to this point will inform the production stage of your video, and ensure that it goes as smoothly as possible. If filming is required as part of the production process, we would welcome a contact “on set” to act as a technical consultant who can advise on accuracy and procedure.

Step 6: Editing

Once the production element of the project has been completed, we will go straight to work on the first draft of your video. The edit will be in keeping with the creative agreed in Step 3. All of the text and graphics used within the video will be produced in keeping with your brand guidelines.

Step 7: Sound design

Once our editors have put on the finishing touches to your video, our professional sound designer adds sound effects and music to bring the video to life.

Step 8: Review & Approval

We will then send you an email with a link to a private online screening room where you view a Rough Cut of your video content. You will be able to comment and suggest changes where necessary. Each project comes standard with 2 rounds of revisions.

Step 9: Publishing & Marketing

Once the production element of the project has been completed, we will go straight to work on the first draft of your video. The edit will be in keeping with the creative agreed in Step 3. All of the text and graphics used within the video will be produced in keeping with your brand guidelines.

Step 10: Feedback

With the project “signed off” we would then like to ask you for a bit of feedback. Client service and high quality performance is very important to Skeleton Productions. We consistently look to improve the customer experience and quality of our work.

If you have any other questions about this process or how we work, please feel free to contact us directly.